The best businesses are often the best-kept secrets. Bryce has spent nearly twenty years making sure our clients don't stay that way. He founded The Squad in 2007. Today he's focused on new business and stays close to our key client relationships, bringing a strategic, business-minded point of view into the rooms where the big decisions get made.

At a lot of agencies, the founder shows up to win your business and you never see him again. Bryce is still in the room. He's run a company for almost twenty years, which means he pushes past whether the marketing looks good and asks whether it's actually growing your business. That's a different question, and it's the one that matters.

Outside the office, Bryce coaches high school and travel softball and leads athletics at CEC. He spends his free time doing a version of what he does here: seeing what people are capable of and helping them get there.