Tag: strategy

The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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A Marketing Lesson from the College Football Playoff

At The Marketing Squad, we act as your outsourced marketing department. For our clients, we aren't the CEO. We aren't the Head Coach. We are your Offensive Coordinator, aligning the play calls with the vision and goals you have for your business. 
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Tackling Your Inbox

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren't), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]
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Don't Hit Snooze On The New Year

Ahhhh... 2017 is here. And like every year before it, the start of January inspires new resolutions. How are your resolutions going? If you're like most people, then chances are your resolutions succumbed to the same fate as the donuts in the break room on January 3rd. Now isn't the time to get discouraged, though. Don't hit […]
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Why You Should Get A New Website For The Holidays

(Even If The Numbers Don’t Add Up)

We’ve been writing about bad websites a lot here at The Squad. We give monthly tips on how to make them look less scary, more legitimate, and even not-so-shady. If your website sucks, we want to be sure you’re not the only one who doesn’t know. What's Holding You Back? Like many of our personal […]
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Accentuate The Positive

Like the majority of your friends and co-workers, I've been listening to Christmas music again. Which means a lot of Bing Crosby in my household. I'm a Bing Crosby fan and even though it's not Christmas-related, I've had Ac-Cent-Tchu-Ate The Positive by Bing Crosby & The Andrews Sisters stuck in my head all day. I […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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