Tag: inbound marketing

A White Beard And A Red Coat Doesn't Make You Santa Claus

We've all seen them, the kids sitting on Santa's lap at the mall with fear in their eyes and lips quivering on the edge of screams. Why do parents inflict this terror on their kids? Because as soon as Halloween is over, kids begin begging to go see Santa to ask for the latest toys […]
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Do You Hear What I Hear?

How many times have you said or heard, "Don't go there, their customer service is terrible." Or how about, "I love them! You have to try them out." Word of mouth can be your best friend or your worst enemy. Which, as a company, it should be your best friend since people are more likely […]
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Is Marketing A Line Item In Next Year's Budget?

If your business is like our business, then the key leadership team or owners are likely sitting down this month and laying out goals and budgets for 2017. If you operate your business on a calendar year versus your tax year (for C corps) then this post will hopefully catch you at just the right […]
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Facebook For Small Business: Five Simple Things You Should Be Doing

It's not like you need more things to do, but if you have found Facebook to be a valuable tool for your small business then you should be looking for things that will simplify your time and tasks on social media. I put together five simple things every small business should consider doing on Facebook […]
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How to Create an Effective Call to Action

I promised it to you in my last blog - here's how to create an effective CTA. Whether you are handing a prospect a physical marketing piece or digitally telling your story via your website, a call to action (CTA) is the linchpin for lead generation. What is a Call to Action? It is a […]
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Blogging Through Your FAQ

So many of our clients have extensive "frequently asked questions" (FAQs) on their websites because they took the time to address the questions their prospects and clients have. But often the FAQs are not as thorough as they should be. Using your blog to elaborate on the most asked questions is a great way to […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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