Tag: inbound marketing

The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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A Marketing Lesson from the College Football Playoff

At The Marketing Squad, we act as your outsourced marketing department. For our clients, we aren't the CEO. We aren't the Head Coach. We are your Offensive Coordinator, aligning the play calls with the vision and goals you have for your business. 
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Your Website Is the Hub and Foundation of Your Marketing

In my role at The Squad, I have many discovery conversations. Most of the initial dialog involves how folks plan to grow and use digital marketing to generate more sales opportunities. After learning what they are currently doing and what they have tried in the past it comes back to the condition or state of […]
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4 Content Marketing Trends That Will Impact 2017

The world of content and digital marketing continues to quickly evolve and change.  Here are a few trends that are likely to continue and increase this year. 1) Video Video has played a role in content marketing and telling stories for years. One of the pioneers in using video to promote and sell a product […]
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Why You Should Get A New Website For The Holidays

(Even If The Numbers Don’t Add Up)

We’ve been writing about bad websites a lot here at The Squad. We give monthly tips on how to make them look less scary, more legitimate, and even not-so-shady. If your website sucks, we want to be sure you’re not the only one who doesn’t know. What's Holding You Back? Like many of our personal […]
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Accentuate The Positive

Like the majority of your friends and co-workers, I've been listening to Christmas music again. Which means a lot of Bing Crosby in my household. I'm a Bing Crosby fan and even though it's not Christmas-related, I've had Ac-Cent-Tchu-Ate The Positive by Bing Crosby & The Andrews Sisters stuck in my head all day. I […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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