Tag: Core Values

Why You Need Core Values in Your Business

A few weeks back we started a series about foundational aspects of your business identity. We discussed the importance of a shared company vision. Next time around we’ll talk about your Core Focus, Niche, and Mission. In a few weeks, we’ll discuss your Company’s Marketing Strategy. Finally, we’ll wrap up this particular series with a post […]
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The Importance of Hiring an Agency Who Values Their Employees

Imagine the excitement (and slight fear) that comes with hiring a new marketing agency for your business. Something was said or done to make you feel like this particular agency was the right fit for your brand. It’s a risk but it’s one every business owner is willing to take. After all, marketing drives sales […]
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4 Leadership Observations From Andy Griffith

Our family loves watching Andy Griffith episodes on Netflix. I grew up watching the reruns with my dad, uncles, and grandpa on TBS or TNT. The show never loses its nostalgia for me. In modern days, I may look to Seinfeld or The Office for my fix, but I’ll never lose my love for Andy […]
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I Never Understood the Importance of Vision

As I’ve grown as the leader of The Squad, things that previously had little meaning to me, now capture the majority of my focus. It’s quite the shift. I’m referring to our Core Values, Vision, and Mission (Core Focus). Our operating system is another. For many years I just thought, "We operate and that’s our […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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