Tag: content marketing

The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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Demystifying SEO: Understanding the Basics

SEO, Listicles, Remarketing, Golden Ratio, Omnichannel Marketing, Hamburger Menus, Inbound Marketing, PPC...the list of marketing jargon goes on and on. There are plenty of marketing industry terms and strategies that leave non-marketing folk wondering what the heck they even mean, let alone how to utilize them. Here at The Squad, we're all about making marketing […]
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4 Reasons Why I don't Blog

Blogging was birthed in 1997, or earlier depending on who you ask. They were previously called "weblogs" and since the late '90s, the amount of blogs on the web has grown exponentially. We're talking, by the billions. You may think this means this outlet is overused; that the space is oversaturated, and therefore, not something you […]
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Unleash The Power of An Outsourced Marketing Team

As a co-founder of The Squad, I've never been afraid to share our secret sauce. We're not making Big Macs, we're helping businesses grow and transparency is important to everything we do. Here at The Squad, we've found that our sweet spot is ongoing digital marketing partnerships. Many agencies claim to do it, but we've […]
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2019 Marketing Conferences and Events: Our Top Five in a Nutshell

As marketing professionals, it’s important to leave the HQ every so often to collaborate with other creatives to hear new ideas, find out what’s trending in other cities, and to get some new creative juices flowing. Every year, thousands of marketing related events take place around the world. We decided to gauge interest in 2019 […]
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Inbound Marketing: What it is and why you should care

Ahhh, marketing. Every company does it - whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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