Bread and butter. It's a classic term that insinuates the basics - what every company should "have at their table." You have your products that are your "bread and butter," which make up the core of your business, but what about the" bread and butter" of your marketing? Do you know your basics there? Blogging […]
In the advertising and blogging world, there are a lot of terms that get thrown around. While there are some that are up front and pretty self explanatory, there are others that have caused a great debate each and every time they are brought up. The top phrases that come to mind are no follow […]
Blogging is a big deal these days. Lots of companies are using it for the added value that it brings to their SEO efforts. Others utilize blogging for personal reasons. Major corporations set aside lots of money for the so-called "mommy bloggers" of the world. Blogging is indeed a huge industry. Lots of time and […]
Hopefully this blog will help you see how digital marketing and inbound methodologies can take the pressure off your sales team. I'm not aware of anything as effective as inbound marketing to generate leads, condition the market, shorten the sales cycle, and keep your sales team from cold-calling. With all the effective options in the […]
The Speedy Tweeter Catches The Worm ~ And Other Social Media Proverbs ~ Late last year, I experienced a pretty long and frustrating ordeal involving my bank, my money, and my identity. My debit-card was virtually compromised almost every-other week, and now (somewhere near 15 replacement cards later) I have finally had several months of […]
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