The partners at LikeFolio came to The Marketing Squad with a proven product that had not met its full potential. With a decade’s worth of consumer brand insights behind them and a well-established brand, they believed a messaging strategy focused on carefully honed personas would take them to the next level. We came along side their team of investment strategists to refine their brand, relaunch their web presence and develop a brand for their new consumer brand tracking database – TickerTree. Moving from a project into a partnership opened up opportunities for creative social media engagement, podcast production and more.