Since its opening in 1992, Lake Forest Country Club has sought to provide a superior experience for the members of its family-oriented private club. After 30 years of upholding that vision, they knew they needed to enhance their facilities. Getting buy-in from their members was critical, and they knew they needed communication materials that captured the essence of their vision. That desire led them to work with us to develop the branding, key messaging, and collateral that would resonate with their membership.