Imagine stepping into the kitchen of a Michelin-starred restaurant on a bustling Friday night. You won’t find chaos; instead, you’ll see a synchronized dance of culinary experts working in perfect harmony to deliver a masterpiece to every table. It’s a beautiful system, and surprisingly, it perfectly mirrors the way a successful internal marketing team operates […]
If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
“If it sounds like writing, I rewrite it.” – Elmore Leonard In our recent SquadU, I spoke about a recent copywriting course I took in addition to some nuggets of advice I’ve picked up during my time as a copywriter. The course I took was simple and designed to offer good reminders, tips, and tricks. […]
As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
A recent search of the internet told me that when watching a video, people absorb 95% of the intended message. I also learned that 84% of people who watched an explainer video made a purchasing decision afterward. I even discovered that videos in ad campaigns increased sales by 34%. So while 64% of all statistics […]
As a designer, I used to scoff at the idea of using Canva for real design work. I thought it was mostly just people using the templates provided, which resulted in the same “look” all over social media. However, Canva has evolved into a powerful tool with many sharing capabilities you can’t get with Adobe […]
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