Making connections, following up with leads, creating deals, sending proposals…CLOSING DEALS. These are all essential functions of a sales professional. Without these kinds of activity, most businesses would crumble. But wildly jumping from one sales activity to another won’t help you create that profit-generating business of your dreams. You need a system to organize and […]
A Guide to Marketing Terminology for Non-Marketers – Part 1: Sales & Marketing This is the first blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
"In the end, it's not just about who you know but who you help and who helps you." - Reid Hoffman Networking is often seen as a daunting task, conjuring images of stuffy, awkward events where business cards are exchanged like currency. However, it doesn't have to be this way. Networking is about cultivating relationships […]
5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
Simple Sales Process In this episode of Squad Talks … over coffee, Kevin and I discuss Sales Process, Tools, and Support. We talk about how The Squad has organized its sales process, the tools we use, the tools we sell and support, and the special role we’ve created to help administer our sales team/process and […]
Ways Marketing Should Support Your Sales Team Marketing and Sales. Sales and Marketing. Are they two sides of the same coin? Or are these two core business functions better understood through another paradigm? Perhaps the age-old debate of the chicken and the egg is more fitting here? Which comes first after all? Does Marketing precede […]
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