If you’re reading this, then you NEED to know you’re 90 days away from a new website. It’s fall and before long it will be winter. As many businesses start to plan budgets for 2017, business development and marketing are sure to come up in the planning and conversations. As a business owner, marketing director or general manager, you may find yourself tasked with the responsibility of managing your presence on the web and thus a big part of your business development, marketing, and sales.
Well, wherever your website is right now have no fear. You are 90 days away from exactly what you want and need. The factors are understanding where you are right now, developing a strategy and vision of where you’d like your website and digital marketing to be, and partnering with The Marketing Squad to make that strategy and vision a reality.
I am working with a few assumptions. I’m assuming you have a logo and a brand that is solid. I’m assuming you know who you are. If you don’t then we’re still able to help, we’re just not 90 days away from a brand new website. We need to add a month or so to figure those things out first. For the majority of you out there, you have a solid brand, and you have a vision—you may just need some tweaks to your website. Some of the things we see time and again that you may be missing are:
- Mobile responsiveness (it’s been a thing and it’s becoming more of a thing)
- A modern look (you either have it or you don’t, your competition hopes you don’t, your visitors hope you do)
- A solid user flow that converts leads and builds your audience
- A well-organized menu navigation and sitemap
- Call to actions at the top and bottom of your funnel
- A blog
- A marketing automation tool integrated with your website
- Good imagery of your business, office, or team
- Incorporated video footage
- Integrated social media channels
New Website Launch
Some of you reading this may not even have a website yet. It’s becoming less common to NOT have a website, but you’re out there. Don’t be ashamed. Some really great word of mouth businesses never needed one. However, just for validation, added credibility to the next generations, and to magnify that word of mouth referral train, you need one now.
Maybe you’re a startup and are just going to market. We can have you up and running by early 2017. That’s exciting to think about.
So as you make plans for 2017, why don’t you ring in the New Year with a brand new website or a website redesign? You owe it to your bottom line. It moves the needle. Trust us. We see if all the time.
Get the Ball Rolling
Talk to someone on our sales team. We’ll walk you through the discovery process, develop proposals, and have your agreement signed before you say boo on the 31st. Then we’ll be off and running toward a new website for the New Year.
P.S. It will also be a nice Christmas present for your sales and marketing team. Thanksgiving will abound and you’ll be in love it with by Valentines. …. End of cheesy Holiday references.