What is Branding?
Branding is communicating why your business exists, who it is (culture), and what you do.
Why should you care about branding?
Who your business claims to be and who it actually is are sometimes two different things. Just like each person is unique, every business has a personality, style, and look all of its own. While your employees help set the tone for your business as a living, breathing entity of the customer-facing brand, the story behind your business will play a huge part in how it evolves.
Build your brand with The Squad
When developing brand campaigns for clients, we like to start with the information that’s right under our nose. We get to know your company’s personality, differentiators, and competitors, and we start by understanding your history. We listen to your goals, thoughts, and challenges so that we can develop a brand that helps tell your story in a more compelling way.
- Brand positioning
- Taglines and slogans
- Logo design
- Style guides