We spend so much time educating businesses on marketing to-dos, but we don’t want to leave out our friends with religious organizations. We see so many companies neglect their web presence and faith-based groups like churches are no exception. It used to be that having a website was just a necessary tool for getting found; however, organizations like churches, who have learned how to use their website to engage their members through digital content, have learned their website can be much more than a place to just discover the address and church service times. Here are three reasons why it is important to have a modern website for churches and other non-profit organizations.
1. Mobile Usage Rapid Rise
Mobile usage for internet surfing has surpassed desktop usage. More people look up information online and consume content on mobile devices than laptops or desktop computers. If your church website is not mobile responsive you are likely losing many users every day because they are having a less than desirable experience. Mobile internet usage will only increase as new mobile devices flood the market.
2. Content Deliverability and Accessibility
More and more churches are learning how to capture the content they are creating on weekends and the power of delivering that content through their social channels. But you do not want to simply share your new content, like sermons, songs, and sermon notes on social media. You want a great place to collect the content so your members and strangers that find your site can find content that intrigues them. An older website has many limitations and may not be able to leverage the power of add-ons or plugins that can create beautiful and functional content libraries that make it easy to access the content with great user experience. Imagine having your resources being accessed by greater numbers of your congregation and beyond.
3. Make It Easy For People To Talk About You
Older websites may not have all of the sharing tools that a modern website will afford. What would happen if you armed your congregation with tools to evangelize and promote events, services, sermons or songs? If you keep telling people a message, a portion of those people will not only listen but they will follow through on an action you present to them. So if you are able to use your website to help your congregation or organization’s partners, share your content. A little bit goes a long way. What would happen if you got even 20% to 30% of your community to share your content regularly? I believe you would see a dramatic and continual increase in new people visiting your church.
Watch the video below to learn more.
The internet has provided some great resources that make it easier than ever to help your organization grow. If your website is not up to par you should seriously consider making these improvements to your site. If your organization needs help implementing some of the strategies I mentioned you can reach out to me firstname.lastname@example.org or call our office to set up free 30-minute discovery session. Keep in mind we give ministries and nonprofits a 10% discount on projects and on-going services.