Business owners may see a need to build their own websites for many different reasons, but the number one reason I find is the financial reason. However, the true cost of building your own website is all of the missed sales opportunities. With a website built by a talented marketing company, your business will generate twice as many leads and be well worth the investment.
How much is the lifetime value of one client or customer? If you lose five potential sales because your website isn’t performing like it should, are you willing to make that sacrifice? What about 20 or 50 leads? Now, what if you spent a little extra up front, and generated 50 more leads? Would you be happy with this ROI?
“Depending on whether you build your own site or hire a professional developer, a brochure site can cost anywhere from 50 dollars a year to more than $5,000. Most professional developers will charge at least $5,000 to build a nicely designed, mobile-friendly website.” – Leo Welder
I get it – financially, it’s much more cost effective to build your website yourself, or to higher a low-cost freelancer. Although, while you may save money up front, you will likely lose money in missed online opportunities if your website is not built by professionals with your target audience lead generation in mind. A web design/marketing company is able to go above and beyond in the following areas:
First Impression/Design: These days, your website is often the first impression a potential customer has of your business. Graphic designers have a gift for bringing life to a website and giving people an experience rather than a page of information. If the people who come to your website aren’t impressed with your brand, they’ll find another company.
Search Engine Optimization: Let’s be brutally honest for a moment: SEO is a mystical unicorn that is extremely difficult to catch and understand. As marketers, we study how to improve SEO every day. And, not to be rude to the business owners who are reading this, but I’m guessing you don’t know how to integrate keywords, meta description, and backlinks into your site.
Lead Generation: Along with SEO is lead generation. It’s important that your website is integrated with your social accounts and a blog. Do you have valuable blog content? This is so important to consider when building or redesigning your company’s website. Your site should work for you, not just be there for information. With the right ingredients, your website can become your best salesman.
These three key components of a website help you to establish authority in your market, rise above the competition, and generate more leads for your sales team. If you want your company to succeed long-term, you have to think about long-term investments. If you’d like to chat with me about how we can help you generate more leads with a strong website, click here. You’ll be glad you made the investment.