Has Your Brand Become Stale?
I did a recent Thesaurus lookup on the word “stale” and these synonyms magically appeared:
musty – smelly – sour – stagnant – watery – dried – dry – faded – parched – rank – reeking – spoiled – stinking – fetid – flat – fusty – hard – insipid – malodorous – noisome – stenchy – tasteless – weak – zestless
Think of everything your brand represents. Now, think about your website, logo, social activity – do any of those words POP out?
Day in and day out too, I hear from company owners, CEOs, and company Presidents about the amazing products and services they provide. The excitement in their voices, the power of their stories, and the value they provide is nothing short of invigorating. Then it happens…
Like a powerhouse uppercut from Mike Tyson, or a brutal roundhouse kick from Mirko Cro-Cop, reality clocks them.
Today’s world is riddled with rapid change and is constantly evolving. We know it, we see it, we live it, our customers expect it. If we don’t evolve and change too, we are left behind and our competition begins devouring our market share piece-by-piece, post-by-post, and click-by-click. My gut tells me that if you have read this far then your brand has become – tired, stagnant, too routine, and less interesting.
Marketing Tactics to Keep Your Brand Fresh
Last week I was running, rather struggling, on the elliptical machine at Anytime Fitness. I saw a poster that read “It doesn’t matter how slow you are going because you’re lapping everyone who is sitting on a couch right now.” Sometimes, we need someone to tell us it’s time to get off the couch, refresh, get moving, and recalibrate.
It’s time to take a serious look at your digital footprint, aka:
You social presence
Yes, it will cost your business some money, but if you don’t make the investment into the right team to help you, it will cost you customers.
Change is constant and your brand needs to be dynamic… EVERYWHERE!
LucidPress highlights that “A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted.”
Where does a brand live? Is your brand what YOU think it is?
The answer is no because a brand exists in the minds of your customers. Yep, your customers’ perceptions are your reality. *Kaboom*… *Smack*… How does that make you feel?
So go test it. Have someone who doesn’t know your brand research what you do. Can they tell you what makes your brand different? Does your digital landscape make them feel a certain way? Can they identify your value? What is their overall perception? Does it match up to what YOU think your brand relays?
Fix Your Stale Brand Today
If your brand has become stale or uncompelling – it’s time to fix it. When igniting your brand, you want to create experiences that highlight the way people feel and what they experience when interacting and using your products or services – the value. Give the “binocular view” and showcase the full capabilities of your brand. Give them a “hot air balloon” perspective to see where you’ve been and where you’re going. Arouse your audience to imagine how your brand can improve their life.
It’s so easy for companies to be stuck in a rut, “doing the same ole’ thang” with their digital marketing. Don’t be afraid to try things that are new, innovative, and that have not been done before. Sometimes, doing something that no one else does is just what a brand needs to disrupt the industry and reinvent itself.
If you feel inspired but overwhelmed by the idea of breathing life back into your brand, we can help. Our team of passionate storytellers is ready to dive head-first into your brand and your business goals to help you revitalize your marketing.
We’re ready when you are – let’s get started.