For some business owners and executives, marketing is pushed aside because it’s thought to be too much of a beast to tackle. I get it – The Squad has come across many business leaders who share this sentiment. (Check out the advice the boss-man himself, co-founder and Chief Storyteller Bryce Raley, has for business leaders procrastinating their marketing.)
Yes, it requires investment in research to create a successful marketing strategy and it takes manpower to implement it, but there are plenty of quick and easy marketing wins you can achieve today to start seeing improvements in your overall brand awareness tomorrow.
Here are my top three recommendations that I hope you’ll implement. When you do, I’d love to hear how they’re helping your brand grow!
1. Claim Your Google Listing
Only 44% of businesses have claimed their Google My Business listing. That’s bananas! Your Google business listing is free and provides essential data to your consumers like office hours, what number to call to reach your business, and more.
Not only does having a Google business listing make your business visible in the Google search engine and Google Maps, but it also gives your business credibility since Google has become synonymous with trust.
2. Join a Chamber of Commerce
Being able to attend Chamber of Commerce events on a monthly basis has helped me create some deep and beneficial business referral connections and partnerships. I have personally been a member of the Prospect Area Chamber of Commerce and after my recent onboarding at The Marketing Squad, I’ve been able to get the company involved in the PACC as well.
Being part of a Chamber of Commerce keeps you accountable for your monthly networking hours and at a minimum, you should attend one event each month or network through a Chamber of Commerce for two hours to develop and foster meaningful relationships with other business professionals. You’ll be surprised how many referrals and business buddies you’ve acquired after a year of consistent Chamber presence.
3. Blog About It
Studies show that 6 out of 10 online consumers have purchased something after reading a blog. If your business sells a product or provides a service, you should have a blog page associated with your company website.
Don’t just write to write. You’ve got to provide thoughtful, fresh content to your audience on a consistent basis. I highly recommend publishing a blog at a minimum of once per month.
Educate the masses on your product/service and industry, highlight current offers, or give praise to a leader in your business, industry, or community. There is always something you can say that will catch the attention of someone, somewhere.
I believe in your ability to take these recommendations and implement them for your brand, but if you still find yourself overwhelmed by marketing then take a look at some of the work we’ve done for our partner clients. Like what you see? Let’s chat! We’d love to discover how The Squad can implement strategic marketing for your business.