Toadvine Enterprises

About Toadvine Enterprises

For more than 30 years, Toadvine Enterprises has been selling installing and servicing indoor and outdoor bleachers and stadium seating for schools and universities in Kentucky, Tennessee, Indiana, and Ohio. They also provide athletic equipment and scoreboards as well as bleacher maintenance services to schools and organizations of all sizes.

Marketing Challenge

Toadvine's website needed an overhaul. The site was outdated and was not mobile responsive. Aside from designing and developing a fresh look, the marketing challenge came when we were tasked to help them organize their service offerings and products into a clean and easy-to-navigate system. With numerous product groupings and different personas targeted to each, organizing the content in a way that not only looked appealing but provided a good user experience was challenging.

Solution

Part of the solution we helped Toadvine Enterprises achieve was displaying not only a creative way to show their products, but also galleries that displayed some of their most impressive work. The home page slides through various bleacher and stadium projects–from small to large in scale—and shows the wide range of work Toadvine does for schools of all sizes. Internally on the site, the product offerings are grouped very specifically so athletic directors or those in charge of purchasing equipment can easily find what they are looking for. And on each product page, a convenient form is displayed so that quote requests or other inquiries can be made with ease.