Website Wednesday – The Breeders' Cup Festival

Who doesn't love a good party? The Breeders' Cup returned to Louisville in November 2018 and The Marketing Squad had the good fortune of teaming up with Hipp Inspired to make sure Louisville knew about the good times surrounding this historic series of races – The Breeders' Cup Festival.

Our challenge was to capture all the color and excitement of this uniquely equestrian festival. Fifteen sponsors have teamed up with festival organizers to bring more than 30 events to our city. Fashion shows, live concerts, historic tours, and more make up this week-long festival. We designed a website that put the pageantry of horse racing front and center and we developed a calendar that quickly proves that there's something for everybody at this year's festivities.

And we can't forget about Equestricon ®, the premier horse racing lifestyle event designed to celebrate the sport of thoroughbred racing with its fans. Hosted at the newly-renovated Kentucky International Convention Center in downtown Louisville, Equestricon ® is an international horse racing convention, fan festival, and trade show all in one.

Tara H. Guenthner and Tiffany Kasai of Hipp Inspired, an organizer of the 2018 Breeders' Cup Festival, were eager to see the online presence for the festival elevated. Their greatest concern was communicating that the festival is for the entire community, whether you're able to grab tickets to the races or not.

"You guys are bomb-diggity for everything that you've done for us!! Once again, thank you so much!" - Tiffany Kasai

We're proud to be a part of what's moving Louisville. Let us capture the excitement for what moves you and tell your story to the world. Connect with us today about a fresh new website for your brand.