Tag: digital marketing

The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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A Marketing Lesson from the College Football Playoff

At The Marketing Squad, we act as your outsourced marketing department. For our clients, we aren't the CEO. We aren't the Head Coach. We are your Offensive Coordinator, aligning the play calls with the vision and goals you have for your business. 
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Too Much Money? No Such Thing!

Ahh Christmas time… gingerbread houses, Christmas carolers, and presents under the tree - Oh Yeah! It’s a wonderful time of year. Unless of course, you’ve woken up from your Thanksgiving comatose to realize you only have 31 days to squeeze every last drop of value out of your marketing budget! If someone told you at […]
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Inbound Marketing: What it is and why you should care

Ahhh, marketing. Every company does it - whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]
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Your Website Is the Hub and Foundation of Your Marketing

In my role at The Squad, I have many discovery conversations. Most of the initial dialog involves how folks plan to grow and use digital marketing to generate more sales opportunities. After learning what they are currently doing and what they have tried in the past it comes back to the condition or state of […]
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4 Content Marketing Trends That Will Impact 2017

The world of content and digital marketing continues to quickly evolve and change.  Here are a few trends that are likely to continue and increase this year. 1) Video Video has played a role in content marketing and telling stories for years. One of the pioneers in using video to promote and sell a product […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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