When you make the switch from corporate leadership to hanging your shingle as a consultant and outsourced solution for small businesses, demonstrating your experience and capabilities is a must. That’s what led HR Consultants to The Marketing Squad. Jennifer Hauber had a desire to guide her clients to the right solutions to recruit and retain top talent. Crafting a marketing strategy and developing a credible brand were priorities for this start-up out of the gate followed closely by a new web presence, compelling blog content and video.