Wheeler Financial Solutions, located in Lexington, KY, seeks to guide your financial future by providing investment solutions for individuals and accounting solutions for businesses.
Wheeler was going through a small rebranding campaign that included them dividing services offerings clearly between two different personas: individuals looking for investment advice and businesses looking for accounting solutions to help with bookkeeping and other related services. Another challenge presented was getting all of the content and images used on the site approved by a third-party compliance company. Wheeler also wanted their site to be inviting evoke a feeling of trust.
Our graphic designers worked diligently on a mockup that would visually guide site visitors down a clear path depending on their needs. Using the blue and green from Wheeler's original logo, investment and accounting are represented throughout the site with those colors being the prominent guiding points for each section. The site copy was written by The Marketing Squad, collaborated on with Wheeler, and approved by compliance before the site was launched. Custom photography, which showed the company's employees and office space, was added to the site to give it a more personal touch.
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