Increase the visibility of your brand when people search for information, products, or services provided by your organization. Search marketing has two distinct elements: local search with search engine optimization (SEO) and pay-per-click (PPC).
People are searching for your products and services. If your organization is not visible organically (SEO) or via search advertising (PPC), you will lose business to those who are.
The one thing almost every company wants is to show up on page 1 of Google. When we start working with a client, a big part of the upfront strategy involves research. We assess current SERP (search engine results page) rankings, identify additional keyword opportunities, examine the linking matrix, and site optimization. We use the research we've done to create a plan to improve their ranking or maintain where they are currently.
It's not an overly complicated or scary process, and the biggest thing to keep in mind if you're looking to improve your ranking, is to create relevant, fresh content on a consistent basis. The results will follow.