Category: Sales Enablement

What is Business Development?

If you ask 10 different people what business development is, you will more than likely get 10 different answers. Joel and I discuss our perspectives on what business development really means. Josh Ahlers joins us to talk about his recent blog post, Your Website Reminds Me of Route 66. Trust me, you don't want to […]
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Online Lead Generation Strategies and Featured Interview with Bryce Raley

In this week's edition of Winning at Small Business, Joel and I discuss how Twitter's recent update to the 140 character limit will impact marketers and discuss strategies to increase the lead generation performance of digital marketing campaigns. Episode Content Twitter accountment about 140 character limit changes Peter J Daniels Recommended Reading 5 Dysfunctions of […]
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Take the Pressure Off Your Sales Team, Let Content Educate Your Prospects

Hopefully this blog will help you see how digital marketing and inbound methodologies can take the pressure off your sales team. I'm not aware of anything as effective as inbound marketing to generate leads, condition the market, shorten the sales cycle, and keep your sales team from cold-calling. With all the effective options in the […]
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Simplify Your Value Proposition to Increase Sales

Most sales professionals have their elevator pitch down to a science in terms of telling someone (hopefully a prospective client) what their organization does in 60 seconds or less. However, if your brand’s primary message is not able to clearly and simply articulate what values your business "brings to the table", then you may be […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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