Category: Sharpen Your Tools

The Power of a Simple Sales Pipeline

Making connections, following up with leads, creating deals, sending proposals…CLOSING DEALS. These are all essential functions of a sales professional. Without these kinds of activity, most businesses would crumble.  But wildly jumping from one sales activity to another won’t help you create that profit-generating business of your dreams. You need a system to organize and […]
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3 Reasons You Should Be Utilizing Email Marketing Now and Into the Future

“The news of my death has been greatly exaggerated.” – Email (maybe) Email marketing is more important now than it ever has been. There was a time when pontificators predicted the eventual death of email. Social media platforms were gaining a stronghold as adoption among the general public was expanding exponentially. Shortly thereafter smartphones began […]
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What Are You Talking About? – Website Development & Hosting

A Guide to Marketing Terminology for Non-Marketers – Part 3: Website Development & Hosting This is the third blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them […]
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What Are You Talking About? – SEO

A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
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What Are You Talking About? – Sales & Marketing

A Guide to Marketing Terminology for Non-Marketers – Part 1: Sales & Marketing This is the first blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
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Leveraging Your Marketing Automation Tool for Efficiency and Growth

Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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