Making connections, following up with leads, creating deals, sending proposals…CLOSING DEALS. These are all essential functions of a sales professional. Without these kinds of activity, most businesses would crumble. But wildly jumping from one sales activity to another won’t help you create that profit-generating business of your dreams. You need a system to organize and […]
“The news of my death has been greatly exaggerated.” – Email (maybe) Email marketing is more important now than it ever has been. There was a time when pontificators predicted the eventual death of email. Social media platforms were gaining a stronghold as adoption among the general public was expanding exponentially. Shortly thereafter smartphones began […]
A Guide to Marketing Terminology for Non-Marketers – Part 3: Website Development & Hosting This is the third blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them […]
A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
A Guide to Marketing Terminology for Non-Marketers – Part 1: Sales & Marketing This is the first blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
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