Hello! I’m Alea Petersen; the newest addition to The Marketing Squad.
Though born in South Carolina and raised in Western Kentucky, I’ve called Louisville home since 2006 when I moved to attend UofL. I met my boyfriend-turned-husband Grant a year before graduating. We’ve been married for 4 years. Our dog, Remington, has been a part of our lives for the past 2 years. He’s a brindle Plott Hound and the best dog in the world!
I’m most excited about my new role as Marketing Coordinator because it perfectly combines my passions and work experience. I grew up writing in every way I could such as journalism, storytelling, and songwriting. I majored in communication and political science and completed a marketing internship just after graduation. For the past 3 years, I worked in a project coordinating role for a nonprofit. I actually grew up in the nonprofit world, so early on my specialty became helping organizations and people get their message out effectively! The opportunity to do content creation, creative strategy, administrative and project coordinating work in this new role is absolutely ideal!
Outside of work hours, you’ll find me in nature or exploring cool places to hang out with family and friends. I love to hike, kayak, dance, and travel anywhere new! I also love supporting local culture. I’ve made a hobby out of planning date nights and outings in Louisville! I’m a singer and musician and do music for my church. Volunteering there and with other nonprofits is one of my highest priorities. I love dark chocolate. I’m fascinated by history. I relish slow, reflective mornings. I always love learning new things so I look forward to growing with this team!
Q&A With Alea
How did you get connected with The Squad?
I first heard about The Squad through a friend who freelanced with the company. I then stayed in touch through the blog. I later signed up to be on the mailing list which led to attending a Lunch and Learn event a few months ago. I noticed the job posting shortly after that.
What’s one thing you love about working here so far?
I love the team dynamics; the way we prioritize connecting and communicating well with each other and also the emphasis on understanding one another’s strengths in their roles. I also love the commitment to effective strategy and organization in the services provided to clients.
What do you like to do for fun?
I love to travel. I also love being at home on a slow Saturday morning eating brunch with my husband, writing for my blog, cleaning, and redecorating. Nature is my therapy. I enjoy hiking and being on the water. I’m a singer and musician. I spend a lot of time doing music for my church, serving with local nonprofits, and planning date nights and fun, local activities to do!
What are your passions as far as your career is concerned?
I’m passionate about creative strategy, content creation, project management, organization, and improving productivity. I hope to advance my skills in SEO, analytics, and all things related to market research. I love supporting local businesses so I’m so proud to be a part of one here and to serve clients who are small businesses or local to the community.
Anything else people should know about you?
Other than that I have been married to my husband Grant for 4 years and that we have a dog named Remington, it’s important to me to live a healthy life which also includes indulging in dark chocolate! My most notable random fact is when I was a teenager, I was in Paris and I caught a pick-pocket in the act and made him return the money.