Website Wednesday - Orphan Care Alliance

More than 10,000 children are in foster care throughout Kentucky and Southern Indiana. These children, and the families who care for them, face unique challenges every day – emotional, physical, and financial. The Orphan Care Alliance was formed to serve the children and families affected by foster care and adoption by mobilizing communities of care around them.

Earlier this year we met with leaders from OCA to begin a marketing partnership focused on attracting supporters and mobilizing volunteers. The previous website, while informative, fell short in moving people toward a point of action. Both parties recognized that a powerful communication hub in the form of a new website was essential to increased awareness and growth.

The challenge was to present all the opportunities to engage with OCA in a clear, concise, yet compelling manner. Their greatest needs continue to be for life coaches, safe harbor families, and family support volunteers, so we focused a good deal of development energy around volunteer engagement. But OCA also seeks to equip families who are looking to foster or adopt children. For those families we needed to present events and programs to them in a comprehensive way. The calendar page  shares upcoming events, such as their annual Help, Hope, Heal Conference or their recurring Adoption Option class, with interested families.

We consider it a part of our mission to foster a better community in Louisville and the surrounding region. OCA shares our heart for this community and the commonwealth, so we enthusiastically support them. You have the opportunity to support them too by making a donation directly to OCA or selecting them as the beneficiary of 5% of your next project with The Marketing Squad.