There are certain essentials that are necessary at every Thanksgiving table, or that is the way things are in my family. Each and every year I am able to count on dishes being on the table, these dishes are the staples of Thanksgiving so to speak. Preparing for the feast this year got me thinking about how the Thanksgiving essentials can be translated to the essentials of your website.
There seems to be some debate around the turkey being the most important piece to a Thanksgiving meal, but for the purpose of this exercise let's say that it is.
Just as the turkey is the most important staple to the big meal, the overall feel of your website is the most important aspect of the website design process. Do your visitors know within a few seconds what it is that your business does? If not, then you might be losing valuable leads because of user frustration.
If the turkey is the most important dish on the table, then the stuffing/dressing (depending on what you call it) is the largest supporting role.
The stuffing is your content, it is the glue that binds everything together. Without good content, that is clear and easy to understand the beauty of any website becomes worthless.
There are many of my family members who would riot if the mashed potatoes and gravy were missing.
Which brings me to my next website point, your website should always have clear call-to-actions throughout. When these CTAs convert into a quality lead or even better, a sale, that's all gravy!
No meal is complete without a sweet treat, just like no website is totally complete without stunning images. No matter the industry, beautiful images can be captured with the right photographer. The better the visuals the more likely a sale will happen!
So, if after reading this you think that it is time to revamp your website (while eating leftover turkey and potatoes), we would love to start a conversation with you!
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