IMPA

The Challenge

The doctors at Internal Medicine & Pediatric Associates (IMPA) wanted their current and prospective patients to feel confident and comfortable about coming in to visit them. They know that finding a new primary care doctor for your entire family can sometimes be a difficult decision. As such, they wanted a way to show what makes their practice different and how they are uniquely equipped as dual board-certified internists and pediatricians to take care of everyone no matter their life stage.

As a private practice, IMPA has an inviting and easily accessible office with ample parking and a short walk to their lobby. IMPA has also had the privilege of taking care of entire generations of families. To showcase all of these unique factors, we decided to shoot a combination of testimonials and a “talking head”-style video of the doctors seeing different patients.

Photography & Video

Once we had our discovery meeting, we set up a day for our videographer and IMPA’s Program Marketing Manager to interview each of the doctors individually, film B-roll, and interview select families to capture their testimonials. Our team prepared talking points to discuss with each doctor and the families to ensure they would hit each point needed to tell IMPA’s story.

When filming the testimonials we wanted them to have genuine dialogue instead of going off a script so that we could capture the impact IMPA has had on these families and their overall health.

One of the testimonials involved a patient who was new to the practice and was referred by her daughter, a long-time patient of IMPA. Once we filmed her testimony, we also did a walkthrough with her from her car to the lobby and into her doctor’s office in order to show IMPA’s streamlined approach to care. In editing, we laid the footage of the walkthrough over the patient’s testimonial. This gave the video a full experience with a concise commitment to time.