The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
Diversified Automation
Services Provided: Photography & VideoPrint DesignWeb Design & Development
The Challenge
Diversified Automation is a full-service integrator and automation expert focused on serving the needs of the express courier shipping industry. They have become a leading controls integrator and industry leader in automating the sorting system, but the evolution of their website lagged their company growth. So they came to The Marketing Squad seeking an online presence that presented a strong brand to potential and existing customers and attracted qualified talent to join their growing team of engineers and project managers.
Photography & Video
Diversified Automation’s website was designed with a push toward imagery to represent their brand and their team. The Squad’s photographer took time at the beginning of our partnership to capture a broad variety of photos including headshots of the leadership team, candid shots of the team, and product photography to populate that site.
Our continued partnership has allowed the Squad to update the site as well as provide images for social media, email campaigns and some environmental designs for the offices at Diversified.
Print Design
Diversified came to us for this print project because they needed to visualize their 6 core values. Here at The Squad, we have our 8 core values blown up on our meeting walls as well as other print applications like cards, a palm fold, and a notepad. DA wanted a similar feel, where each core value had a representative icon. They wanted to proudly display their values & mission throughout their new office.
To begin, we had an internal meeting with the creative team to discuss the best approach. Icon ideas and tone were among the many things decided on in that meeting. Next, we digitally created the icons and paired them with the values statements. Once the core values were approved by DA, we moved onto the many different print and digital applications of the values like a poster, social graphics, desktop background, and more. The Diversified Automation core values are proudly hung as 16×20 posters in every office!
Web Design
Through the use of video elements, statistics, testimonials and a history of projects, we made a website that validates DA as an industry leader. Their homepage now gives potential clients a more comprehensive perspective of DA’s experience and expertise. Special attention was given to building out their new Careers section which includes an overview of company culture and values while also highlighting the generous benefits the team members enjoy as a part of their hardworking team. We also took the opportunity to modify their logo into a smaller mark that gave more flexibility to their brand.
