Branding Project Kickstart

Describe your organization
What is your elevator pitch? Also, include the full name, possible abbreviations, the common name to be used throughout the site, etc.
Does your organization have a mission and/or vision statement?
What makes you who you are?
Tell us about your strengths, value proposition, differentiators...anything that sets you apart.

Describe your organization using 3-5 adjectives or short phrases.
Describe what your organization IS NOT using 3-5 adjectives or short phrases.
Describe your ideal customer.
Include demographic info, profession, felt needs...any info that would help us identify your target audience.

List 3-5 brands within your industry that you admire*
Tell us what you like about each brand. Include links to websites if possible.
List 3-5 brands within any industry that you admire or are worth noting*
Tell us what you like about each brand or what we need to know about them (ie, primary competitor, complimentary business, etc). Include links to websites if possible.

Let's talk look and feel. Which style do you feel best fits your brand?
- Corporate and conservative
- Fun and energetic
- Active and bold
- Minimal and clean
- Other (provide detail below)
Additional thoughts on look and feel
If you answered "other" above, please share your thoughts here.
What about colors? What type of color scheme aligns with your brand?
- Bright and vibrant
- Muted and tranquil
- Black and white with pops of color
- Other (provide detail below)
Additional thoughts on color
If you answered "other" above, please share your thoughts here.
Do you have a specific color scheme in mind?
If you know exact color values, please include them here.

What does your organization look like in 5 years? 10 years?
Any other final thoughts or details of which we should be aware?
Who from your staff will be involved in this project?
Be sure to include who the final decision maker(s) will be.
Phone
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