Logo & Branding Questionnaire - The Marketing Squad

Step 1 of 4

25%

Name

This field is for validation purposes and should be left unchanged.

Name*

First Last

Company*

Email*

Phone

What is the name exactly as it should appear in your logo and branding?

Include desired or required capitalization, punctuation, abbreviations, and whether legal suffixes like Inc. or LLC should appear

Do you have a slogan, tagline, or supporting line that may appear with the logo?

If yes, type it exactly as written

Does your organization have a mission and/or vision statement?

How do you want people to perceive your brand?

What perception(s) do you want your brand to avoid?

What type of personality does your brand have?

Choose 3–5 options from the list below that best fit.

Approachable

Sophisticated

Trustworthy

Bold

Refined

Modern

Timeless

Friendly

Professional

Premium

Energetic

Calm

Innovative

Established

Playful

Serious

Warm

Rugged

Creative

Minimal

Confident

Elegant

Down-to-earth

Distinctive

Who is your primary audience?

Who are you trying to reach with this brand?

What are 2-3 logos and visual brands within your industry that you like?

Tell us what you admire about each logo and brand. Include links to websites if possible.

What are 3-5 logos and visual brands within ANY industry that you like?*

Tell us what you admire about each logo and brand. Include links to websites if possible.

Let's talk look and feel. Which style best fits your brand?

Select up to 2 options from the list below.

Corporate and conservative

Fun and energetic

Active and bold

Minimal and clean

Rustic and handcrafted

Timeless and classic

Premium and elevated

Warm and welcoming

Edgy and unconventional

Other (provide detail below)

Additional thoughts on look and feel

If you answered "other" above, please share your thoughts here.

What about colors? What type of color scheme aligns with your brand?

Bright and vibrant

Muted and tranquil

Black and white

Light and airy

Dark and dramatic

Other (provide detail below)

Additional thoughts on color

If you answered "other" above, please share your thoughts here.

Do you have a specific color scheme in mind?

If you know colors you want to use or avoid, include them here.

Where will this logo appear most often?

Examples: website, social media, print, signage, apparel, vehicles, packaging, presentations, other.

Anything else the designer should know before kickoff?

Who from your team will be involved in this project?

Be sure to include who the final decision maker(s) will be.