The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
Unbridled Homes
Services Provided: Web Design & Development
The Challenge
Unbridled Homes wanted to redesign their website to improve user experience and to better tell their story. Lack of cohesion and difficult navigation inhibited their website from cleanly showcasing their services and portfolio of past work.
They wanted to show their unique approach to homebuilding and their extensive portfolio of work, from smaller budget homes to pristine, high-end homes. Unbridled Homes wanted to let their audience know that their dream home is achievable, with customization at any price-point. They also wanted to convey that through their client-focused process they will walk alongside their clients every step of the homebuilding process to ensure their client’s dream home comes to life.
Web Design
We began the website redesign process by assessing the needs and goals of Unbridled Homes. We got to know the “story” behind their company, who they serve, and their unique homebuilding process.
After understanding their needs, we designed mockups, including the homepage, landing pages, internal pages, and blog. One unique aspect of their website design was their Homeplan page, which needed to display the different floorplan options as well as give the user the opportunity to learn more about the special design elements of each floorplan.
We then began to develop the site with their clients in mind – both new and veteran homeowners looking for a custom-built home, far from the average cookie-cutter house they typically encounter when home buying.
To populate their site, we curated existing content as well as wrote new content to better communicate the uniqueness of their process and the customization clients get to experience.
The outcome was a website that brought their brand to life and walked potential clients through the process of building a custom home with Unbridled Homes.
Recently unbridledhomes.com was awarded the President’s Grand Award for Best Website at the Building Industry Association Sales & Marketing Council.
Take an in-depth look at Unbridled Homes website redesign by checking out our blog.
