When Hawkins Point Partners came to The Squad, they were looking to enrich the content used to promote their brand and tell their story. They also desired a partnership to maintain their website and other areas of their digital presence so that they could give even greater focus to their business development.
The members of Hawkins Point Partners are thought-leaders. A key strategy that has been effective for their brand and goals is engaging website content that includes frequent download options. We focused on promoting their webinars and forums to reach and engage their target audience.
In order to fulfill their content marketing goals, we were responsible for overseeing content planning and content development through blogging, content offers that promoted brand awareness and nurtured leads, SEO strategy, email marketing, and social media. We not only created the content for these channels, but we also executed publishing, managed these platforms, and optimized them for Hawkins Point’s brand and to target their ideal audience.
LinkedIn was a very important channel for our ongoing digital marketing strategy with Hawkins Point. It was a primary way to connect with their prospects and colleagues. We also showcased their team members by leveraging their individual profiles and original content within this channel. Their team members amplified their impact on LinkedIn by engaging with each other and prospects as well.
Because of the industries Hawkins Point serves, it’s important for them to share scholarly articles and recent news from their sector on LinkedIn too in a timely manner. This required establishing a vetted and thorough resource database for finding articles and recent news. Early on we worked closely with Hawkins Point to establish their brand messaging, and then ensured that all social media content reflected their professional voice and tone.