When Dr. Conliffe approached us about designing and developing a new site for his practice, Bodyworks Musculoskeletal Medicine, his greatest desire was to educate potential patients and to generate leads through his educational content. Highlighting his team and sharing testimonials from his patients was key as well.
Additionally, search engine ranking was important. People experiencing pain often turn to the internet to research their symptoms, which returns a multitude of treatments and cures for the given condition. Dr. Confliffe not only wanted his website to rank well in search, but he also wanted it to convey expertise, establish trust, and feel approachable for potential patients looking for treatment for their pain.
A key part of achieving this goal was custom photography and video on the site that showed the actual practice and staff rather than generic stock imagery.