The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
Adventure Church
Services Provided: BrandingPhotography & Video
The Challenge
Adventure Christian Church is a modern church that was looking to grow. They came to us as they simultaneously went through updates and renovations to their building on Ruckriegel Pkwy. The new branding had to match their new look but not alienate the current members who were used to a certain style. The logo also needed to convey the feeling of what a church service would be like. A major mission of Adventure is to include everyone, no matter their background so we didn’t want to include traditional Christian iconography.
Branding
Our approach to this branding project was to be creative and experiment with lots of different concepts. We also wanted to play on the word “Adventure” since this was their actual name. It started as about 40 sketches of different ideas. Then we went digital and narrowed down concepts to about 5 solid ones. Next we got client feedback and after revisions and edits, accomplished the perfect branding to fit their needs. We also created matching ministry logos in different colors and fonts.
Photography & Video
Adventure Church was looking for a personal way to greet visitors to their website. A video greeting seemed like the perfect fit for this need. Their pastor speaking to the viewer, explaining the values and origins of the church is the path of least resistance to learn about the church quickly.
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