Email marketing is sending relevant content directly to the inbox of opted-in subscribers.
The days of blasting the same vague message to hundreds of subscribers on your list are long gone... like, really long gone. Email systems are smart, and so are your readers. They want to see content that is relevant to them based on their likes, dislikes, and how they've engaged with your brand in the past.
As email service providers get better at filtering, and subscribers get tired of being inundated with hundreds of messages every day, your contacts demand more value. At The Marketing Squad, we create email sends that reach your contacts and sell your brand through personalized, strategic content and engaging next-steps.
Smart lists and logic tools make it easy to segment email lists based on very specific actions. These workflows allow us to pull out a very small—or very large—group of contacts that meet the criteria established. The results of these types of targeted sends? Better engagement, higher click-throughs, and more leads.
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