We’ve been writing about bad websites a lot here at The Squad. We give monthly tips on how to make them look less scary, more legitimate, and even not-so-shady. If your website sucks, we want to be sure you’re not the only one who doesn’t know.
What’s Holding You Back?
Like many of our personal flaws and imperfections, though, often times the thing holding a company back from a good update isn’t out of ignorance, it’s motivation. Or maybe time, or money, and I understand, sometimes even sensibility: A guestimated ROI from a redesign doesn’t always add up to green-lines and dollar signs.
Your annual marketing budget certainly may not account for spending thousands of dollars on a site that may or may-not bring in consistent or even certain cash-flow (even if it is Christmas and we’re all spending thousands of dollars anyways, buying useless things that we definitely won’t be getting any returns on… other than when the gift receiver asks for the receipt.) #endrant.
Let’s remember, though, if your website isn’t made for the era it’s resting in, there are strong possibilities that there is no way for it to bring in prospects even if it looked more modern/pretty.
What We Mean
Similar to a clogged funnel, how a website is built and how it flows is often times as important as the website itself. A clogged funnel is a useless funnel, and a website built for website’s sake — without a marketing overview and strategy — will never generate the level of leads and prospects of a well-designed website with strategic user experience and marketing.
Here at The Marketing Squad, when we say you need a “website redesign,” what we don’t mean is that you need a giant hero-image and three words taking up the first section of the screen, followed by Silicon Valley’s top-rated color-scheme.
What we definitely mean, is that, yes, you do need that giant hero-image, but you also need to strategize the structure, flow, content, media, overall information, and then, of course, the lead-gen features of your site. If you want a festive example, think of the difference between the tree at the town center and the tree your young children may have decorated. One was probably given a good deal of thought and design consultation, while the other… well, let’s just say at least it’s up… *cough*… (please see the first sentence of the previous paragraph.)
Like with many of our personal flaws and imperfections, often the best time to make that big step is during the New Year. Actually, that’s a lie. The best time is now. The best time is always now. But right now those two time are one in the same. It’s now, and it’s a new year. So what are you doing?! Redesign your website! Do it!
Do it for the people who are employed under you, so that they can proudly link people to what they do.
Do it for the kids that I keep assuming you have because God knows they’re borderline grossed out by what you have right now.
Do it for 2017, and wash away the dirt and grime from just an out-right horrible year for the world and so many of the people in it.
Do it for Christmas, because sometimes the best gift of the year is really just the one we give ourselves.
Do it for us.
Do it for you.
Just do it.
All hail Shia LaBeouf:
Merry Christmas from The Squad!