The professionals at Advanced Safety & Health have a difficult task. Their mission is to provide high quality professional safety management, consulting, and training services to their vastly diverse client base. “Safety third” doesn’t cut it for Dwayne Towles and his team of consultants. They understand, along with the plant managers, human resource directors, and general managers they serve, that without proper safety measures and health policies productivity can quickly come to a halt without a moment’s notice.
Fortunately for the distillers, contractors, manufacturers, and engineers in the Louisville area, Dwayne and his team are passionate about serving companies onsite with training, support, and prevention programs. They also serve companies by willingly sharing their expertise through the rich content on their website. But there was a problem.
Through years of incrementally updating the functionality of Advanced Safety’s website, it had become a house of cards. Pages didn’t load reliably and traffic producing blog posts were getting dropped from the site. Dwayne wasn’t willing to lose any business due to a website that didn’t perform on all cylinders.
The Reliability of the Genesis Framework
When Dwayne approached us earlier this year about redeveloping his website he already knew the value of content marketing and a dynamic web presence. Advanced Safety & Health’s safety blog index had grown to nearly 1,000 posts and his content offers were consistently generating quality leads. Dwayne’s greatest need was simply an improved website framework. While his website was already built in WordPress, reliability was an issue. For us, the solution was simple, a new WordPress site built on the Genesis Framework.
Josh Alhers, our website property manager, and consummate creative problem solver, loves the Genesis Framework. Here’s his take: “Genesis is our WordPress Framework of choice. We love it so much that we have been working hard on our very own child theme based off of it. Also, our website host, WP Engine, the best WordPress Host OAT loves Genesis so much, that they bought it! It’s truly the best.”
A website built on the Genesis Framework delivers results in many ways:
- Offers easy search engine optimization by delivering the kind of optimized code and clean architecture search engines love.
- Utilizes HTML5 allowing your site to be responsive and mobile friendly (also a big plus with search engines).
- Secures your website against hackers and other malcontents whose might look to exploit your website for malicious reasons.
- Updates your site instantly to the latest version of WordPress without fear of downtime or lost content.
Let’s talk if you’re tired of struggling with an unwieldy website framework. Our developers can help migrate your site to a new one built on the Genesis Framework.
We believe in the power of the Genesis framework and in its ability to provide a solid foundation for the hub of your web presence, but the real power comes from content. Relevant and engaging information is what will really drive results.
The Profitability of Content Marketing
Dwayne and his team have invested countless hours into quality content. Currently, 85% of traffic to advancedsafetyhealth.com comes through their blogs. People are seeking out information about OSHA standards, fire extinguisher inspections, slip and fall hazards, and more and they are finding what they are looking for at Advanced Safety’s site.
Advanced Safety has also leveraged the power of content offers. The content offers on the homepage and incorporated throughout their site are generating a handful or more of quality leads per month. By capturing phone numbers and email addresses, Advanced Safety’s book of business is consistently growing in the background while they continue to serve their clients with the level of care and concern for which they are known.
We have been fortunate to partner with Advanced Safety and Health since September of 2016. In our marketing partnership, we are helping to create engaging social content, relevant content offers, and digital ads. These efforts are driving traffic to their website and increase Advanced Safety’s footprint within our community.
Are you ready to recharge your marketing efforts? Schedule a time to connect! We’d love to learn about your current marketing and website and explore opportunities for growing your business.