Instagram (IG) is becoming one of the best online marketing tools for many companies. IG not only allows you to promote your business, it allows you to connect with your target market on a much more impactful level. If you’ve ever heard the term “Instagram famous,” then you probably already have an idea of IG’s impact in the world. The people/businesses who become IG famous are the ones that connect with their audience on a deep, emotional level. Their brands empower, encourage, and engage their followers.
Empower – On IG, people are looking for content that is aesthetically pleasing. They’re looking for inspiration. Think about it, on IG, people post the best possible photos and even use Photoshop. Why? Because people are looking for beauty in a world where Facebook is now used to complain about politics and controversial issues. They are looking to their favorite accounts to spark a fire in them. If you can appeal to their emotions and values, you’ll become a resource for them and ultimately build trust.
Encourage – Some of my favorite IG accounts do encourage their followers extremely well. By “encourage” I mean let them know that they are invested in them; that they want them to win. Annie Jaffrey, my favorite IG lady, is amazing at encouragement. Her posts consist of inspiring messages of love and beauty that her followers adore. She encourages everyone to be their best self, and because of this, people love her.
Engage – Make sure you are engaging with your followers on a deep level. Comment on their photos and reply to their comments. Staying top-of-mind is always a good thing. Don’t creep them out or anything, but definitely let them know that you pay attention to their content. People love to feel special and treasured. Also, pay attention to which posts get the most likes and comments. Your followers’ engagement will help you see what appeals to them and what you should continue to post.
In order to make an impact on IG, you have to be intentional in what you post and how you connect with your audience. If you need a little more IG help, check out my blog on How To Use Instagram to Build Your Brand and let me know how you use IG to impact your followers.