Virtual Reality technology has been around for decades but based on recent financial plays by Samsung, Google, Sony and other leaders in the tech world, VR is expected to be an addition in many modern households around the world very soon. I have been somewhat obsessed with the implications of artificial intelligence and virtual reality over the last year, but I will spare our readers the philosophical rant! Instead, I hope to simply stir the pot of ideas. How will your business harness the power of virtual reality?
One of the difficult things about marketing VR and encouraging the market to accept these early consumer-level offerings is that the technology is very difficult to explain until you have experienced a demonstration personally. Our brains are designed to rapidly accept the audio and visual stimulus it receives as ‘reality;’ therefore making it surprisingly easy to feel truly immersed in a VR world. Even though the graphical and motion capabilities are still in their early stages, the experience can feel very convincing and emotional.
Because VR technology allows you to transport to any virtual space, through computer generated, live or recorded content, the possibilities for you and your business over the coming years are nearly endless. Imagine being able to present your ideas to a collection of people around the world in an immersive virtual venue – in real time! Implications in virtual classrooms, field trips and lectures are sure to revolutionize the education system as we know it. High-end realtors are beginning to create stunning tours of properties where users from around the globe can get truly experience a space. Media companies are investing in ways to integrate with professional sports broadcasting to transport the user to a courtside or ringside seat from the comfort of your couch. This ability to teleport your frame of reference to any conceivable space will change the way the world interacts with communities, businesses, and pleasure.
Storytelling in VR
In this incredibly moving TED talk, Chris Milk explains the possibilities of storytelling in VR. Here at The Squad, we believe that creatively telling your story is the best way to grow your business. VR used as an “empathy machine” will be a powerful addition to the way we tell and experience stories. This video is well worth the 17-minute investment.
Augmented Reality, or AR, is a complimentary technology that begins to blend seamlessly your actual surroundings with holographic images. Instead of fully immersing into another state of being, you are able to add useful accessories to your frame of reference. Google Glass proved to be an offering that was a little too expensive and perhaps a little too clunky to become mainstream. The recent explosion of Pokemon Go (which utilizes the concept of AR) has inspired a resurgence of interest in the tech. This TED talk gives a glimpse into the possibilities of the way augmented reality will change the way we interact with the natural world and communicate with each other.
VR & AR – The Future
Both VR and AR technologies are still in their relative infancy. The main drawback in the current marketplace is the size of the wearables and the high cost of the premium systems. As technology follows the proven pattern of (faster, smaller, cheaper) every year these systems will improve dramatically and seamlessly integrate into our everyday lives. The future holds strange and exciting possibilities. VR will no longer be a heavy headset connected to a hard drive, but rather a wireless and seamless connection to consciousness. AR will not be the painfully uncool Google Glass, but stylish frames or ‘smart’ contact lenses.
Is there an opportunity for your company to ride this initial wave of these technologies as they enter the mainstream marketplace? Consider the future and opportunities for your company.
Have thoughts or opinions about VR or AR? Comment below of what you think!