Halloween Mad Libs From The Squad

Someone at The Squad (her name is Kristina, and she will hunt you down to get your content 🙂 ) asked me to write a blog for Halloween. A few weeks ago, someone else said it would be cool to write a blog in the form of a Mad Lib. So I'm writing a Halloween post in the form of a Mad Lib. Why not?

The Scariest Website on the Block

Take a moment and grab a piece of paper or just type in the comments. You've got 10 minutes and you look like you need a diversion. Trust me. Put the work down for just a second. Fill in the blanks below on your paper or in the comments.

• Action Verb ___________________
• Action Verb ___________________
• Popular Thing at Halloween _________________
• Adjective ________________
• Scary Phrase __________________
• Annoying Website Feature _______________
• Something You Would Search for on Halloween _______________________
• Halloween Villain ___________________
• Favorite Halloween Movie _____________
• Best Part of a Haunted House _________________
• Pick a Number Between 80 - 100 ______________
• Scary Character that Wears a Mask ____________________

Now read the story below and insert the words from your paper in order.

The other day one of our marketing consultants came across a website that was so scary it didn't _____________ when it loaded in their browser. They initially thought they needed to reach out and ___________ the business to see if they were willing to sit down to discuss __________________.

Since Halloween is about wearing costumes and hiding behind masks, they initially thought the website was just ____________ but after a second look it really did ____________________________.

The black background and white fonts were very old school, spooky, and hard to read, but they weren't nearly as bad as the _______________. The website wasn't mobile responsive and didn't show up on search engines with the keyword phrase _______________.

The website didn't have any call to actions leading to landing pages, so there was no chance to convert ________________.

The website kept getting scarier and scarier the more the marketing consultant dug in. Every new page was like watching ____________ on Friday the 13th.

The website user flow was as contorted as a _____________ and it led to a bounce rate of _______ %.

Our team took this business through our website redesign process. We completed a questionnaire, a strategy and user flow meeting, developed custom wireframes, a sitemap, and a design mockup. We got approvals, coded up the new mobile responsive website, added in the copy and other content, and then launched it.

Now this unsightly website can take off its __________ mask and be proud to face the world. Plus, it will convert visitors to leads.

If your website is scaring people away, then give The Squad a call. We can help today.