Ahhh, marketing. Every company does it - whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a …
Your Website Is the Hub and Foundation of Your Marketing
In my role at The Squad, I have many discovery conversations. Most of the initial dialog involves how folks plan to grow and use digital marketing to generate more sales opportunities. After learning …
Accentuate The Positive
Like the majority of your friends and co-workers, I've been listening to Christmas music again. Which means a lot of Bing Crosby in my household. I'm a Bing Crosby fan and even though it's not …
Seven Tools To Grow Your Business in 2017
The speed at which technology is advancing is astounding. The way consumers engage with companies and their marketing is changing just as fast. The ability for a consumer to block your efforts to …
Do You Hear What I Hear?
How many times have you said or heard, "Don't go there, their customer service is terrible." Or how about, "I love them! You have to try them out." Word of mouth can be your best friend or your worst …
Design is Everywhere
Occasionally, I am asked where I go for inspiration in order to stay on top of current design trends. In those moments, I tend to feel like Sarah Palin being grilled by Katie Couric. C: "I was …
4 Signs You Need to Rebrand
Who are you? What do you do? Why should I care? Those are the three questions that your brand should always answer. These questions define you, your products/services, and capabilities. It doesn't …
Facebook For Small Business: Five Simple Things You Should Be Doing
It's not like you need more things to do, but if you have found Facebook to be a valuable tool for your small business then you should be looking for things that will simplify your time and tasks on …
How to Create an Effective Call to Action
I promised it to you in my last blog - here's how to create an effective CTA. Whether you are handing a prospect a physical marketing piece or digitally telling your story via your website, a call to …
The Internet Doesn’t Trust Your Company
Make Sure You’re Not Making These 8 Mistakes When it comes to the internet, the greatest curse within a blessing is the ability to be completely anonymous. This often comes with a lot of natural …