When you decide to outsource your digital/inbound marketing to an agency (and we hope you do) you’ll gain many benefits. Today I wanted to talk about a few of the benefits we see each and every day, as we partner with 23 ongoing clients… and growing.
I’m not suggesting that every business in the world is a good fit for outsourcing. Some micro business, startups and small businesses have no other choice than to bootstrap their efforts, especially if they are not well-funded. Other business would probably do best to handle their own marketing out of the gate. They have the passion and desire that no one else can really manufacture. It’s what I/we love about entrepreneurs. Sure, they may need to hire an agency like The Marketing Squad to build their initial website, or to guide them with some strategic consulting, but they likely will have the best chance to run with their own digital marketing for the initial sprint.
Once a business moves through that phase and their marketing department starts to grow, or at least exist, we find that outsourcing to an agency can be the most logical next step. The alternative is to begin hiring employees internally that have the skills you need to create and execute a digital marketing plan. What skills do they need? Well, we’re not talking bow hunting, nunchuck or computer hacking skills, we’re talking about the following digital marketing skills:
Inbound Marketing and Digital Marketing Skills You Need To Hire
- A good project manager
- A graphic designer who can design for the web, along with traditional mediums
- A website developer
- A digital marketer who can handle content planning, copywriting and understands how to setup marketing automation
- A social media manager (we call this a community manager)
- A digital ad specialist who also understands SEO and a good bit of analytics
- A marketing consultant, manager or director
- A video specialist
Unless you’re a small business primarily run by an owner, operator, or a strong sales team (by the way, we work for a lot of these clients), then you likely already have at least one or two of the positions above. That’s great news. An agency like ours works great with an internal marketing champion and many times we work with an entire marketing team. Here’s the thing: it’s still a better investment of your time and resources to pay an agency a portion of what you would pay full- or part-time staff and hope you can find all the skills you need above.
Our agency has these talented people on our payroll and on teams within our business. They work together to serve our ongoing partner clients and our project-based clients day-in and day-out.
5 Intangible Benefits to Outsourcing Your Digital Marketing
- The grease that squeaks the wheel. We force you to move and act upon all the ideas and strategies you have. We’re not passive. We hold ourselves and you accountable to setting and meeting goals. We like to know if we’re winning.
- The coach that’s a call away. We’ve seen a lot that has worked, and a lot that hasn’t. We are keeping up with the changes in inbound marketing methodologies and digital strategies. But the real point here is that we are a quick phone call away, which is priceless.
- The strategist and the playmaker. We are strategic consultants who focus on business development. We also execute and measure, which we believe sets us apart from those who just toss around ideas.
- The edge to maximize your automation. Marketing automation doesn’t have to be a buzz word. It can be a real thing with actual software, and it can marry your sales and marketing departments together.
- The speed to market. We’re your best chance to outpace the competition or to build a moat around the competitive advantages you already enjoy.
If you’re considering outsourcing your digital marketing, let me recommend three things:
- Download our infographic: The Benefits of An Outsourced Marketing Department. It’s a little two-pager that talks about some costs, stats and has a little Squad humor in it.
- Fill out a form and start the ball rolling. Meet with a sales or marketing consultant on our team. No commitments, just a meeting.