So I love Jimmy John’s sandwich shop. If you have them in your area, then you might feel the same way. I could name a lot of reasons why I like them, but I’ll list four. These four reasons just happen to be great marketing tips for some businesses. So with everything you see online, take what you like and leave the rest.
1) I have fun when I go there. Everything about Jimmy’s John’s screams fun. The signs on the wall are hilarious. I can’t order a sandwich without chuckling under my breath. The menu even has some quips and snarky comments on it. They are well written, well thought out, and genuinely funny. When a grown man smiles or laughs out loud while buying a sandwich, and I don’t care who you are that’s funny (hat tip: Larry the Cable Guy).
2) They limit my options. I have so much going on in my life. I have four children, a small business, some health challenges, and lots of other problems to think about. When I want a sandwich, I want to pick a number or say a name. I don’t need all the options. Let’s roll with this. It’s a freakin’ sandwich. Want something to go with it? Here’s some chips.
3) They set themselves apart by delivering. They make my life easy. It doesn’t make economic sense to deliver a $7 sandwich. It can’t. But they still offer the service, and we take them up on it. It sets them apart from all the rest. Subway is more popular. Jersey Mikes gives you more goods. Quiznos and Penn Station have the hot alternatives. None of these (in our area) deliver, and none produce my sandwich in seconds. Literally seconds. Then they apologize for the wait.
4) They produce a very quality product. Even with the speed, the fun, the limitations, and the delivery— they still maintain quality. They haven’t sacrificed quality in the pursuit of other things.