Allow me to introduce you to our social media management partner, HeyOrca. HeyOrca is a Canada-based company that specializes in social media planning and execution to allow for maximum client interaction and collaboration. It’s designed for agencies just like ours that manage various social media accounts for a large amount of clients.
HeyOrca has many benefits and we love the ease and multi-functionality of its capabilities. If you are a current partner of ours, and we work on your social media accounts, then you may already be familiar with some of the functionality of this great tool. If you are unfamiliar, new to working with us, or just want to know more about how you can be more involved with your social media planning and scheduling, then read on!
When you are an agency, managing multiple partner accounts with 3+ social media channels each, it is imperative that you stay organized. HeyOrca gives us a streamlined dashboard showing each of our client's logo's in alphabetical order. We can then enter each social media channel under each partner's account dashboard. Everything is neatly organized and easy to manage. Switching between partner dashboards is a breeze.
HeyOrca is a great tool for content planning. The calendar function really has a dual purpose. You can use it to view posts that are scheduled to go out, but you can also use it as a content planning tool. It's a great way to note when special events, promotions, or anything else that is critical to share on social are taking place. When collaborating with a partner, they can easily enter important information that we then turn around and use to shape how we create their social media content.
HeyOrca allows for multiple team members, both internal and external to collaborate. HeyOrca considers agency staff "internal" users, and partner team members are considered "external" users. Both are easily added to partner accounts to allow for all team members to collaborate and communicate on content. Varying levels of permissions are easily set to allow for limited access if that is desired. For example, a user can be set to only be able to view content but not necessarily be able to edit or approve content. There is also a handy commenting function that allows for easy communication between all parties.
No need to log into every channel to publish and manage social media, HeyOrca allows for direct publishing. Once given access to directly publish, posts can be created, scheduled, and published all from HeyOrca. It makes for an extra seamless and time-efficient social media scheduling process.
Functionality within the software allows our partners to easily approve, reject, or publish content that we create. This is a great way for us to make sure we are capturing their voice correctly and only publishing content that they are 100% excited about. Once a post is set in "Approved" mode, it is automatically slated to publish at the date and time selected. Any other status other than "Approved" or "Publish Now" and the post will not go out. It's a great built-in security feature to make sure only the best content that our partners love is being shared.
Want to see how each post performed? That data is easily accessible in each partner dashboard. Data such a page likes, post engagement, top trending/performing posts, shares, likes, comments, and more is all readily available within the time parameter of your choosing. In our current digital world, tracking analytics, growth, and progress is huge. As an agency, we use various tools to track and monitor analytics for our partners - HeyOrca's built in function is a great one that we currently utilize.
Managing social media for our partners is one of our favorite things to do. There is so much potential for business living in the social space and we enjoy watching how great social content delivers new business, leads, notoriety, and company growth for our partners. The social space is constantly evolving, and so are the capabilities within our team and HeyOrca. We love staying on top of the latest social media trends, and working with a partner - HeyOrca, who does the same.
If you're interested in learning more about how we use social media scheduling as a part of digital marketing programs for our partners, let's talk!
Let's face it, summer can be a time when many people checkout. Many businesses slow down and social engagement starts to dwindle. Maybe it's all the sunshine, vacations, and outdoor activities that distract us, but the summer slump is a real thing and can impact business and sales greatly. Keeping your social media active and exciting can help fight the summer lull and keep business activity more consistent.
Here are 5 ways to keep your social media exciting this summer:
Summer is chocked full of great events and activities. Is your organization hosting a ticketed event? Or do you have some extra products that would make a good prize? It may even be worth investing in tickets to a fun summer festival, concert, or event to generate some buzz and make the prize of the giveaway really worthwhile. If you are looking to get some extra orders placed, or grow traffic on a particular channel, a social giveaway with a great prize incentive is a fantastic way to do just that. One thing to consider - every social platform has different regulations when it comes to social contests and giveaways. Be sure you do your research and keep it legal!
Stuck in the same ole rhythms and patterns? Social is a place to be adventurous and change it up! Try new things, take risks (within reason). If you have been wanting to try a new strategy, summer is a great time to break your mold and attempt something new. For instance, if you tend to keep your content mostly business, start adding some posts discussing fun local events, polls, memes, and engaging questions. Try to think of what draws you in on social media posts - is it the funny meme, the thought provoking questions? Add in some variety and see what gets results on your pages. When one idea flops, go back the drawing board and try, try again.
Social influencer marketing is a very hot trend - and it works. Is there a product you've been wanting to promote? A hot summer sale? It might be a good time to connect with someone who is insta-famous for a paid social influencer marketing campaign. Look for those that fit with your brand and would be able to promote without it feeling forced. Experienced social influencers will have terms and prices laid out, but you can also negotiate. Many influencers are willing to accept products, gift cards, store credit etc. in lieu of cash payment. If you have never worked with influencers before, you may want to consult with a lawyer to help draft a contract as well as familiarize yourself with the legal parameters of social influencer marketing. The FTC (Federal Trade Commission) has strict laws to protect consumers from false and misleading advertising from social influencers. If you are compensating anyone, in anyway, to say positive things about your business or product - it must be fully disclosed. For more info on FTC regulations, click here.
Summer is a beautiful season. Summer activities are typically visually appealing and inspiring. Use the opportunity to refresh photography and share photos, videos, GIFS, etc. on your social platforms. Get involved in local events, capture some appealing shots and share them away. We are all drawn to what appeals to our eyes - how often have you seen an image of the beach and immediately started dreaming of being there? Encourage staff to photograph and document their summer adventures and start a social mini-series sharing summer adventures and encouraging followers to share theirs as well. A huge part of what makes great social is being real, authentic, human, and, well, social. It doesn't hurt to be tastefully funny every so often as well. GIFs and videos are huge tools to attract an audience on social. Even if the tone of your business is on the serious side, lightening up every once in awhile can be beneficial. Just be sure to keep it appropriate and never offensive.
Social just not your thing? Or maybe you know it's important, but you just don't have the time, staff, etc. to devote to it what it really needs. If you are looking for help with your social media or any aspect of your digital marketing endeavors, we would love to discuss with you how The Marketing Squad can assist. Our team is well versed in the social arena and always learning and growing to stay on top of social trends to best serve our partners. We can help you with everything from creative strategy and creating social content to fully running and operating your social channels. We work with each of our partners individually to learn their social voice and tone and create a social plan that they are comfortable and excited about. Sound appealing? Reach out to us today.
Whatever you decide, we hope you will make the most of your social media adventures this summer and don't be afraid to try something new!
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